David Mitchell’s regular video podcasts are often quite funny, even if you frequently finish up wanting to give the man a tequila, or at least a good shake. This week’s agonies focus on the unbearable difficulty of paying females compliments – and appropriately, the podcasts are sponsored by a company manufacturing male grooming products. Obviously I’m in no position to speculate on David Mitchell’s use of hygiene items, but I think it’s safe to say he’s not exactly a gleaming example of perfectly-groomed metrosexuality. And the people – like me – that enjoy his podcasts are probably overwhelmingly similar. Maybe market saturation has forced male grooming companies to search for lucrative new niches among the achingly awkward and self-conscious (the mumblesexuals?), but I fear they may be out of luck on this one.
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